| Home |
| Features |
| Distributor News |
| Distribution Links |
| Buyers Blog |
| Distribution Industry Updates |
| Video & Search |

| Custom Print Logo Cups and Disposables |
|
|
| Friday, 24 November 2006 | |
|
The most popular custom print paper & disposable items for the restaurant operator are cups, napkins, placemats, bags, and of course for pizza, the logo pizza box.
Many broadline distributors have custom print programs established with their primary paper and disposable manufacturer. These vendors may also provide support in custom logo design. What most restaurant operators don't understand is that any custom logo product requires up-front payment since these products can not be sold to any other foodservice account. Many restaurants that order custom print will probably need to be prepared to take delivery of the full custom print order as a direct shipment. Unless you have a distribution agreement, are a multi-unit chain or are a type "A" account your foodservice vendor has no interest in taking on the liability or space of locally stocking your custom logo products. For a quote, you'll need to know the quantity, number of colors to be used, and the actually design concept for the printed materials. Be sure to ask for a quote on having the product direct shipped in full and also a quote for case price based on stocking by the distributor. Expect to sign an agreement with your distributor if they will stock product. If you only order 2 cases per week of your custom print logo cups, your distributor may be looking at committing an inventory bin slot for over a year. They will want to make sure you'll pay what they could have made in profit in that space. That said, if they agree to stock the items this will work out much easier for your normal weekly distributor ordering and inventory process. Be sure to ask if a manufacturer sales representative can call you to confirm details. It's much easier to deal directly with them and they know to give pricing and logistics information to your sales representative. Examples include Dixie Foodservice and Hoffmaster. Read your quote carefully and be sure you understand the quantities. Smaller size product will probably have a higher unit case count than larger items. Break your costs down per case delivered and compare that to what you're paying for generic cases of the same product today. It may be well worth getting storage space to save money on a direct ship order. Ultimately, ordering 100 cases of custom print cups for your coffee shop should be about the same as the case price you pay ordering one case at a time now from your distributor. Give at least 2 months lead time to your distributor and if it's your first custom print order add an additional 4 weeks for confirming order specifications. Remember, regardless of when you told your distributor sales representative about your interest in a custom print program, until you get a written quote you are still several months away from having your order delivered. |