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| Federated Foodservice Welcomes New Distributors |
| Thursday, 07 December 2006 | ||||
Page 2 of 2 “We are proud to be affiliated with these two fine companies,” states Federated Foodservice General Manager, Patti Pacella. She says their new Mid-East/South Sales Director, Larry Warner, has welcomed Caddo into the fold, while the Sullivans are working with the new Federated Director of Specialty Channels, Ian Davis. “At Federated, our focus is on foodservice,” Pacella states. “The whole company is supporting our efforts to provide better programs and materials to every one of our members and suppliers.”
Federated Foodservice is a division of Federated Group, a privately owned, national sales and marketing firm and owner of several private brands. These include longstanding Red & White, HyTop, Parade and Better Valu brands. Newer brands include Lifemark, CuddleUps, Effortless Entrees and Prima Brite. MEDIA CONTACT: Nancy Syversen |
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