Another recent addition to the team, Susie Eshet, is the new Director of Foodservice Sales for the Central and Western regions. Susie has worked at SYSCO and EMCO (UniPro) in the corporate purchasing departments, and for the last ten years was Vice President of Merchandising and Marketing for a distributor in Houston, Texas. Her entire career has been in the food industry and has included C-Store, retail, private brand/national brand and import/export experience.  She has worked with hundreds of distributors and has sat on several national advisory boards. A winner of a number of national awards in marketing, Susie enjoys helping others find success.  Susie, having worked previously with Federated Foodservice General Manager, Patti Pacella, said, “I know that with Patti at the helm there is nothing but wild success for the future. Her dynamic ‘out-of-the-box’ thinking will bring a fresh look at foodservice and an organized team approach.” Susie is based in Houston.

Larry Warner, the new Director of Sales – Mid-East/South, has a long history with leading foodservice suppliers and buying organizations, program development as well as  private brand sales and marketing. Larry is well known for helping to drive the Nugget private label and national branded business for the Nugget Distribution Group.  More recently, he was responsible for directing sales, merchandising and marketing for manufacturers of SYSCO brands in multiple locations throughout the Southeast. Having met with many of the members of his new company, Larry’s impression of Federated members is “hard working, entrepreneurial, sharp, independent business people who are looking for and are open to new ideas and ways to increase their business.” He adds that with 350 approved suppliers in all categories of products and services for the Foodservice Industry, Federated offers supplier solutions for members. “This is an exciting challenge for me to work with them to satisfy their product needs for their customers.” Mr. Warner’s regional sales office is located in Murphy, North Carolina.

Patti Pacella, General Manager of Federated Foodservice since October 2006, has experience in this kind of team-building. “At this point, I think it’s critically important that we have a sales team with this kind of experience to take up the reigns and help lead our distributor members to greater success,” she says. “The entire company right now is focused on foodservice. This means sales and marketing, our programs, plus support from Federated Group’s other core services; Category Development, Packaging Management, Marketing and Sail Pointe Design.”

Federated Foodservice is a division of Federated Group, a privately owned, national sales and marketing firm and owner of several private brands. These include longstanding Red & White, HyTop, Parade and Better Valu brands. More recent brands include Lifemark, CuddleUps, Effortless Entrees and Prima Brite.

CONTACT: Nancy Syversen
Marketing Manager
Federated Foodservice
Ph: 847-632-8291
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