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Federated Group New Sales Team
Thursday, 07 December 2006
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Federated Group New Sales Team
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Federated Group Introduces New Sales Team Focused On Foodservice.  Arlington Heights, IL - Federated Foodservice, a division of The Federated Group, is pleased to announce the addition of three veteran sales directors and a director of specialty channels to the Foodservice team.

On the C-store and retail deli front, Federated Foodservice introduces Ian Davis, who joined the organization in October as Director of Specialty Channels. His broad experience across trade channels includes convenience stores, supermarket foodservice and broadline foodservice distributors. Most recently, Ian was Central Division Manager at McCain Foods, Limited, where he managed the foodservice business for supermarket deli, convenience stores, broadline distributors and Wal-Mart across 22 markets.

Ian is currently in the process of “diving into the channel,” as he puts it.  “Over the past few years I've seen Federated Foodservice develop an expertise in the C-Store and supermarket foodservice areas.  I'm excited that I'll be using my knowledge and experience to grow the business in areas that are specialties for both of us.  By partnering with our suppliers, I believe we can bring real value to our members who operate in these channels." Ian is based out of the Houston area in Red
Oak, Texas.

As new Director of Sales, Northeast, Bernard “Bernie” Peluso brings over 20 years of experience in foodservice sales and marketing to Federated Foodservice. Formerly the Northeast Regional Sales Manager of Nuovo Pasta, and National Sales Manager for Bittersweet Pastries, Bernie has also been a Marketing Associate with SYSCO. A lifelong resident of the New England region, Bernie resides in Waterbury, Connecticut, where his Federated sales office is located. His strong distributor relationships and solid experience in business development in the Northeast enabled Bernie to hit the ground running with Federated on September 25, 2006.


 
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