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Are you a Big or Small Fish
Thursday, 20 July 2006

Most restaurants and foodservice establishments don't know if they are a big or small customer for their broadline foodservice supplier.  Here's a quick reference.

A Big Fish - Type "A" Accounts (Foodservice Distributors Want to Retain These Clients)

1. Orders at least $4000 per month and $800 per order

2. Has the order ready when called upon

3. Is growing consistently in sales

A Small Fish - Type "B" Accounts (Foodservice Distributors Want to Grow these accounts or limit their service level)

1. Orders at least $ 500 per week (1 delivery) and a stronger than average Gross Profit

2. Has the order ready when called upon

3. Does not require more than a quick call to take order and is open to new ideas

A Not so Great Fish (Foodservice Distributors will purge their Gross Profit Margin until the account is lost or becomes highly profitable with small orders)

1. Orders Less than $400 per order

2. Never ready with their order

If you fall into this last category, consider consolidation of your orders.  If your not buying at least $500 per week from your top primary vendors your not likely making enough money to be in the restaurant business.

 
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